Digital Media Planner (Display – RTB)

Description

Job Summary: We are seeking a digital campaign planning professional to manage, optimize, and analyze campaigns—including programmatic—requiring media buying experience. Key Responsibilities: 1. Digital campaign planning and strategy 2. Campaign management and optimization using ad servers and programmatic platforms 3. Tracking and analysis of results for international clients At Digital Group, we need to hire a professional with at least 6 years of experience in digital campaign planning, trafficking, tracking, KPI optimization, and performance analysis. The candidate will also work on programmatic campaigns, handling leading market platforms. **Your responsibilities would include:** * Gathering briefings, developing media plans, defining KPIs, and creating campaigns. * Designing strategies using the most suitable media/channels to achieve campaign objectives. * Preparing trafficking plans and technical specifications. * Activating, monitoring, and optimizing campaigns via Adform, Campaign Manager (Google), and Sizmek. * Continuous tracking, management, and client feedback. * Analyzing, evaluating, and optimizing creatives. * Launching and monitoring campaigns on ad servers. * Executing display campaigns through programmatic platforms (Adform, Quantcast, Yahoo, Mediasmart, DV360\). **Mandatory Requirements:** * Experience in media buying (publishing groups and advertising networks). * Advanced English proficiency. * Experience managing campaigns for international clients. * Advanced Excel and PowerPoint skills If this role still appeals to you after reading the above, keep reading. **Additional Benefits:** * Free health insurance. * 22 vacation days \+ birthday leave. * Hybrid work model: enjoy both remote work benefits and summer intensive hours. * Intensive working hours during July and August. * Every Friday afternoon off. * Free fruit, breakfast, and beverages daily. * Social activities—you’ll love them! * Rest area with foosball and arcade machine. * Excellent working environment. We look forward to welcoming you!