In a leading company in the automotive sector, we are looking for a professional to lead the digital strategy. If you are passionate about marketing, innovation, and challenges that create real impact, this opportunity is for you. This role allows you to directly influence the growth and visibility of a leading brand. You will work in a dynamic environment alongside a team passionate about technology and the OffRoad world, where every day brings new challenges. Additionally, this is a stable project offering a permanent contract and extensive opportunities for professional development within a constantly expanding industry. Your primary challenge will be to define and execute the overall digital marketing strategy, with a focus on performance and SEO. The goal is to maximize profitability and conversion in international markets by designing and optimizing campaigns across various platforms. You will also analyze key metrics to ensure profitability, develop both on-page and off-page SEO strategies, coordinate optimized content creation, implement advanced attribution and reporting models, and continuously innovate using CRO tools and techniques to improve conversion rates.