DESCRIPTION ### **Are you passionate about understanding how people interact with digital products?** We are looking for a **Digital Analyst** with a strong focus on user experience, digital analytics, and conversion optimization. You will join a multidisciplinary team where data serves as the foundation for driving business decisions, improving user experience, and maximizing the performance of digital channels. If you enjoy turning data into opportunities for improvement and collaborating with Marketing, Product, UX, and Technology teams, we want to meet you. ### **What will be your mission?** Design, implement, and evolve the digital analytics strategy to ensure reliable measurement of user behavior, identify optimization opportunities, and generate insights that contribute to enhancing the digital experience and business outcomes. ### **Key responsibilities** * Define the measurement strategy aligned with business objectives. * Implement and maintain the digital analytics ecosystem (GA4, Google Tag Manager, events, and conversions). * Ensure the quality and reliability of collected data. * Analyze user behavior to detect opportunities for improvement in the digital experience. * Identify friction points within customer journeys and conversion funnels. * Develop dashboards and reports to facilitate decision-making. * Monitor campaign, digital channel, and key KPI performance. * Collaborate with UX, Product, Marketing, and Development teams to validate hypotheses using data. * Measure the impact of functional and experiential improvements through experimentation and analysis. * Propose evidence-based optimization initiatives grounded in quantitative data and user behavior. REQUIREMENTS ### **Education** Bachelor’s degree in Marketing, Business Administration, Engineering, Statistics, Mathematics, Data Analytics, or related fields. High level of English proficiency. ### **Experience** * 3–5 years of experience in digital analytics. * Experience implementing measurement tools. * Analysis of conversion funnels and user behavior. * Design and interpretation of executive dashboards. * Collaboration with multidisciplinary teams. ### **Essential knowledge** * Google Analytics 4 (GA4\). * Google Tag Manager. * Looker Studio. * Configuration of events and conversions. * Definition and tracking of KPIs. * Business-oriented data analysis. ### **Preferred qualifications** * Microsoft Clarity, Hotjar, or similar UX Analytics tools. * A/B Testing and experimentation methodologies. * CRO (Conversion Rate Optimization). * BigQuery and SQL. * Integrations with CRM and advertising platforms. * Customer Journey Analytics. * Attribution models. * Firebase Analytics (app environments). **Competencies** ---------------- We seek a candidate who combines analytical capability with business acumen and user orientation. We especially value: * Critical and analytical thinking. * Curiosity about understanding user behavior. * Ability to transform data into decisions. * Results orientation. * Communication and data storytelling skills. * Ability to work within multidisciplinary teams. * Proactivity and continuous improvement. **What do we offer?** ------------------- * Involvement in digital transformation and user experience optimization projects. * A collaborative environment with Marketing, Product, Technology, and UX teams. * Opportunity to foster a data-driven culture. * Professional development and continuous learning. * Competitive compensation commensurate with experience.
David Muñoz
Indeed · HR
David Muñoz
Indeed · HR
