CRO Specialist

Description

Job Summary: We are seeking a CRO Specialist to lead the conversion strategy at Octopus Energy Spain, optimizing customer experience and value proposition across all touchpoints. Key Highlights: 1. Lead the conversation around value proposition, trust, pricing, and brand. 2. Own the conversion journey from first impression through to sale and cross-sell. 3. Collaborate closely with Marketing, Product, Pricing, Sales, and Operations. \uD83C\uDF0D **We’re revolutionizing energy to change the world** At **Octopus Energy**, we’re not a traditional utility. We’re a passionate team working every day to make energy **100% renewable, accessible, and fair for everyone**. We believe in **technology and innovation as drivers of change**. We aim to transform how the world consumes energy—removing barriers, simplifying processes, and delivering a more human, transparent service. That’s why our commitment is clear: **clean energy must be the norm, not the exception**. To achieve this, we combine sustainability with a people-first approach—delivering exceptional service and building an outstanding team that shares our vision. \uD83D\uDCA1 **But none of this would be possible without people like you**. To keep growing and transforming the market, we seek talent eager to make a difference. If you want to be part of this change, contribute your energy, and help build a greener future—**what are we looking for?** At Octopus Energy, we’re seeking a **CRO Specialist** who understands conversion for what it truly is: the outcome of a powerful value proposition, a consistent experience, and flawless execution across all touchpoints. This role is about understanding **why our business converts the way it does, what friction points exist, and what we’ll do about them**. That’s why we’re looking for someone to lead the conversation around value proposition, trust, pricing, brand, and omnichannel experience. You’ll be the *owner* of conversion at Octopus Spain—from the first impression of an ad through to sale, installation, and subsequent cross\-sell. You’ll work hand-in-hand with Marketing, Product, Pricing, Sales, Operations, and international teams, reporting directly to the Growth Manager. Your mission will be clear: **make every interaction with Octopus more meaningful, more coherent, and more impactful for the business.** **We call it the ‘Octopus Effect’** Working at Octopus Energy means being part of a company where culture truly matters. We champion autonomy and real accountability. We value radical honesty and continuous learning. We believe in technology as a lever for impact. We want curious, humble people with ambition to improve every day. ### **\uD83D\uDCAA What You’ll Do at Octopus** * Analyze and optimize the **conversion** of all our funnels—digital and offline. * Redefine the **end-to-end journey**: web → lead → sale → installation → upsell. * Identify **real friction points** (not just surface-level ones). * **Connect** marketing, sales, and operations data to gain a holistic view. * **Design and prioritize** experiments focused on real economic impact. * Propose **improvements** to value proposition, messaging, pricing, bundles, and experience. * Work hand-in-hand with design, product, and international teams. * Build a scalable, continuous experimentation system aligned with business growth. ### **\uD83D\uDCDD What You’ll Need** * 5+ years leading CRO or growth strategies with direct business impact. * Proven experience optimizing complex funnels (ideally eCommerce or hybrid models). * Proficiency in digital analytics (GA4, behavioral tools, CRM). * Ability to connect data to strategic decisions. * Experience in demanding, agile, high-growth environments. * High proficiency in both Spanish and English. \uD83D\uDCA1 Bonus points if… * You’ve worked in high-growth or scale\-up environments. * You have experience with hybrid business models (digital \+ commercial teams). * You’ve optimized complex funnels with multiple touchpoints. * You’re comfortable influencing strategic decisions beyond the digital channel. * **️ Job Conditions** * \uD83C\uDFE0 **Office:** Valencia or hybrid * **\uD83D\uDC4B\uD83C\uDFFC Start date:** Immediate * **\uD83D\uDCDD Contract type:** Permanent * + **Working hours:** Full-time * **\uD83D\uDCB6 Salary:** Wondering about the salary for this role? Just ask us! In a call with our Talent team, it’s always something we discuss—because we genuinely want your experience to align with the right compensation. We don’t advertise it publicly because, frankly, we offer flexibility and never want salary to be a reason someone doesn’t apply to Octopus. For us, finding the perfect octo\-fit is what matters most. **Other benefits:*** \uD83D\uDCB0 Octopus Energy stock options * + Breakfast and fresh fruit in the office * \uD83C\uDFE5 Flexible benefits (meal card, transport, childcare, private healthcare…) * \uD83D\uDE98 Support for purchasing electric vehicles * \uD83C\uDFE6 Pension plan * \uD83C\uDF93 Professional development * \uD83C\uDF89 Fun, dynamic, and inclusive workplace * \uD83C\uDF7D️ Events: "Family Dinners" and many more team experiences ### **\uD83D\uDC9A Why You’ll Love Working Here** * At Octopus Energy, we do things differently. We believe in a workplace where you can be yourself, grow professionally, and feel part of a team truly committed to changing the world. * \uD83C\uDFC6 We’re a Great Place to Work! On Glassdoor, we’ve been named one of the top 50 best companies to work for—and our culture has been highlighted repeatedly. * \uD83C\uDF99️ Want to learn more about how we work? Listen to our CEO on this podcast about our culture and values. **\uD83D\uDCE9 Ready to join the change?** If you’d like to be part of this project **and help build a greener future**, send us your application! \uD83C\uDF31 \uD83D\uDCCE **Attach your CV**, and if your profile fits, we’ll get in touch. We can’t wait to meet you! \uD83D\uDE09 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.