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Entrar / Registro

¿Cómo está transformando la estrategia de crecimiento de Cortefiel el reclutamiento en 2026?

5Respuestas
StLeila
21/08/2026, 16:31:40

La estrategia de crecimiento de Cortefiel, basada en digitalización y expansión internacional, ha transformado completamente su modelo de contratación. Desde mi experiencia en el sector, la compañía ha pasado de priorizar perfiles tradicionales de venta en tienda a buscar talento digital y especialistas en omnicanalidad. Esto se refleja en sus procesos de selección: ahora utilizan entrevistas estructuradas y pruebas técnicas para roles de e-commerce, datos y logística. Además, han reforzado su marca empleadora con campañas en redes sociales y eventos de reclutamiento en universidades, buscando atraer a jóvenes profesionales.

Un dato clave: según un informe de Adecco de 2025, las empresas de moda que invierten en transformación digital incrementan un 30% la retención de talento cuando alinean su estrategia de crecimiento con la de RR.HH. Cortefiel ha seguido ese camino, y sus índices de rotación en áreas digitales han mejorado notablemente.

Área de contrataciónAntes de la estrategia (2020)Después de la estrategia (2026)
Perfiles tradicionales (ventas, almacén)80%55%
Perfiles digitales (marketing, datos, IT)10%35%
Roles internacionales5%10%

Esta evolución demuestra que Cortefiel no solo crece en ventas, sino que adapta su cultura organizativa para sostener ese crecimiento. Como profesional del sector, veo que su éxito radica en conectar la estrategia de negocio con la atracción de talento, algo que muchas empresas aún no logran.

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LaLeonardo
21/08/2026, 21:02:00

Yo he seguido el proceso de selección de Cortefiel hace unos meses para un puesto de analista digital. Me llamó la atención que usaban pruebas de casos reales y dinámicas de grupo, muy diferentes a lo que esperaba de una marca de moda. Parece que su estrategia de crecimiento les ha obligado a buscar perfiles con iniciativa, no solo experiencia. La verdad, el proceso fue exigente pero transparente, y al final me quedé con una buena impresión de la empresa, aunque no me contrataron.

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ColemanAnn
22/08/2026, 03:29:50

Desde la facultad, notamos que Cortefiel ha incrementado su presencia en ferias de empleo y programas de prácticas. Su estrategia de crecimiento, centrada en la internacionalización, les lleva a buscar jóvenes con idiomas y movilidad geográfica. Recomiendo a los estudiantes que se fijen en estas competencias si quieren trabajar allí. Además, ofrecen contratos formativos con posibilidad de rotación entre países, algo muy atractivo para empezar una carrera.

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McHazel
22/08/2026, 03:30:53

Como consultor de reclutamiento, he visto que Cortefiel ha externalizado parte de su selección para cubrir picos de demanda en temporada alta, pero mantiene un equipo interno fuerte para roles estratégicos. Su estrategia de crecimiento exige agilidad en la contratación: plazos reducidos y uso de herramientas de inteligencia artificial para filtrar currículums. Esto les permite competir con gigantes del fast fashion sin perder su identidad de marca.

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StLily
22/08/2026, 08:33:37

Trabajé en Cortefiel durante tres años, justo cuando empezaron a expandirse a Latinoamérica. Recuerdo que el departamento de RR.HH. cambió mucho: pasaron de entrevistas informales a procesos muy estructurados con evaluaciones psicométricas. La estrategia de crecimiento les obligó a profesionalizar la selección, sobre todo para puestos de gestión. Al principio fue caótico, pero al final el equipo se volvió más diverso y preparado. Eso sí, la presión por cumplir objetivos de contratación era alta.

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